Butter Braid product shelf life is 6 months from date of manufacture when kept at 0° F or below. We do recommend that you use your Butter Braid products within 6 weeks of receiving it for best product performance.
If product is not used within the 6 month period, product performance may suffer due to aging of yeast. At this time there are no food safety concerns, just product performance concerns. Although we have had many consumers call and let us know how wonderfully their 1 or even 3 year old product performed, looked and tasted, we do not recommend this approach.